Your team is good. Sometimes you need a specialist.
Your marketing and dev teams are capable. But when you're scaling internationally, rethinking your organic strategy, or dealing with technical complexity at enterprise scale, you need someone who's solved these specific problems before. Not a consultant who takes over. A strategic advisor who works with your team, provides depth where you need it, and ensures you don't make expensive mistakes.
When You Need This
You're in a situation where:
- You're scaling internationally and need to get the SEO strategy right from the start
- Your organic growth has plateaued and you need a fresh perspective
- You have SEO challenges at enterprise scale but don't need a full-time hire
- Your team makes decisions that impact SEO, and they need expert guidance
- You're dealing with complex technical and strategic challenges (multi-market, large-scale content, platform decisions)
- You need someone who can speak to both your dev team and executives
What you're looking for:
- Strategic SEO guidance without hiring a full-time specialist
- Someone who can review decisions before they ship
- Expertise when you need it, not another standing meeting
- A partner who understands enterprise constraints and stakeholder management
- Direct access to someone who's actually solved these problems at scale
The value: Avoid expensive SEO mistakes. Ship confidently knowing decisions are sound. Access expertise without full-time hiring costs.
What this is
Ongoing SEO advisory for enterprise organisations. Working with internal teams on the complex strategic and technical challenges that require specialist expertise.
This isn't about doing the work for you. Your team is capable. It's about providing strategic direction, technical depth when needed, and ensuring you avoid the expensive mistakes that come with enterprise-scale SEO.
Who needs this:
- Enterprise organisations scaling internationally or into new channels
- Companies with complex tech stacks or multi-market operations
- Teams that need strategic guidance, not just execution
- Organisations where SEO decisions have significant revenue impact
How This Works
Regular Strategic Sessions
- Bi-weekly or monthly strategy calls with your team
- Technical decision review and guidance
- Roadmap planning and prioritisation
- Technical documentation review
On-Demand Review
- Review implementations before they ship
- SEO input on content strategy and site architecture
- Technical review of platform changes
- Performance and rendering analysis when needed
Ongoing Monitoring & Analysis
- Monthly performance analysis and reporting
- Proactive issue identification
- Algorithm update analysis and response
- Competitive and market analysis
Stakeholder Communication
- Executive updates on SEO performance and opportunity
- Translation of SEO issues to business impact
- Strategic presentations to leadership
- Business case development for SEO investments
Team Enablement
- Knowledge transfer to your internal team
- SEO training for marketing and dev teams
- Documentation and best practices
- Build internal capability over time
AI search strategy
- What changes, what does not, and what your team should actually do about it
- Crawlability and rendering for AI engines alongside traditional search
- Structured data and content architecture that works across both
Flexible access
- Async access for questions between sessions
- Ad-hoc reviews when needed
- Engagement scoped to what your team actually needs
Typical scope
Scope depends on:
- Level of involvement needed (strategic only vs hands-on technical review)
- Frequency of engagement (bi-weekly vs monthly)
- Complexity of your tech stack and operations
- Number of markets and sites
Typical project:
A set number of hours each month, agreed up front: strategy sessions, decision reviews, and async input between them
Payment terms:
Structured as ongoing monthly engagements, typically six months or longer. I take on very few of these at a time.
What you get
You'll get:
- Confidence your SEO decisions are sound before shipping
- Avoid expensive mistakes that cost months of revenue
- Access to enterprise-level expertise without full-time hiring
- Strategic and technical guidance aligned with your business goals
- Your team gets stronger through knowledge transfer
Where this experience comes from:
- Running organic search in-house for lululemon across APAC, and six years agency-side leading strategy for adidas, Chemist Warehouse, Nando's and Lyka. The same decisions your team is facing, made at scale, repeatedly.
Who this is for
This is built for enterprise organisations dealing with ongoing complex SEO challenges: scaling into new markets, managing multi-site operations, or weighing technical decisions that carry real revenue risk. It suits teams with strong internal capability who need specialist-level strategic input, not someone to replace them.
It is not the right fit if you need hands-on execution rather than strategic direction, or if you have a one-off project where a migration or audit engagement is the better starting point. Small and medium businesses without enterprise-scale complexity, or teams looking for someone to manage day-to-day SEO operations, will find a better fit elsewhere.
Common questions
How is this different from hiring a full-time SEO?
You get specialist-level expertise without full-time costs, recruitment, or management overhead. More flexible. Scale up or down as needed. You're getting someone who's solved these problems across multiple enterprise companies, not just one.
Do you do the actual work?
No. This is strategic advisory. Your team implements. I provide guidance, review work, ensure decisions are sound. Think of it as having a specialist on call when you need depth.
How much time commitment is this?
A set number of hours each month, agreed up front. Regular strategy calls, async communication, reviews as needed. Some months more, some less. The point is depth at the right moments, not hours on a timesheet.
Can we start with a shorter engagement to test it out?
Strategic advisory takes at least six months to deliver real value, so I don't run shorter retainers. If you're unsure, start with an audit or a specific project first, then move to ongoing advisory if it makes sense.